The Wide Bucket Story
Wide Bucket isn't just a brand; it's a legacy built on honesty, reliability, and a deep commitment to Indian families and businesses. For over 80 years, we've been more than a hygiene product manufacturer—we've been a trusted partner in your everyday life.
Our story begins in 1940 with a simple vision: to make quality hygiene products accessible and affordable for every Indian. That vision hasn't changed. What has evolved is our reach, our product range, and our commitment to innovation—but our core values remain unwavering.
Our Founding Belief: Hygiene for All
Wide Bucket was founded on a revolutionary idea for its time: that quality hygiene products should be affordable for every Indian, not just the wealthy. Our founder believed that cleanliness and hygiene were fundamental rights, not luxuries.
We refused to cut corners on formulation to reduce costs. Instead, we built efficient operations, maintained lean margins, and passed the savings to customers. We refused to charge premium prices for fast delivery. Instead, we invested in logistics infrastructure and multi-modal distribution networks.
This founding philosophy—that quality, affordability, and reliability can coexist—is what makes Wide Bucket different. It's why we've survived and thrived for 80+ years.
Our Values. Our Promise.
The Four Wheels of Wide Bucket
Wide Bucket's success is built on four interconnected principles—our "Four Wheels"—that keep us moving forward with purpose and integrity.
Quality Assurance at Every Step
Quality isn't a destination for Wide Bucket—it's a continuous journey. From formulation to packaging to delivery, we maintain rigorous quality standards. Our in-house laboratory conducts extensive testing on every batch of product.
We verify ingredient sourcing, test for safety and effectiveness, and ensure consistency across all production runs. Our quality assurance team works to international standards while remaining committed to affordability.
Every Wide Bucket product undergoes multiple quality checks before it reaches your home. This commitment to quality is why millions of Indians trust us.
Responsible Hygiene for a Better India
Wide Bucket's commitment to responsibility extends beyond our products to our impact on society and the environment. We're committed to safe formulation that protects families and the environment. We source ingredients responsibly and maintain ethical supply chains.
Beyond environmental responsibility, we're committed to social responsibility. We serve all segments of Indian society—from low-income households to premium institutions—with the same quality and reliability. We believe hygiene is a right, not a privilege.