About us – Wide Bucket

The Wide Bucket Story

Wide Bucket isn’t just a brand — it’s a legacy built on honesty, reliability, and commitment.

At Nufath, we believe hygiene should be a lifestyle, not a choice. With a legacy in FMCG dating back in the early 1940’s, we are on a mission to build India’s first homegrown hygiene essentials brand with a global impact. Our vision is simple yet bold: to make quality, transparency, and affordability inseparable, we believe hygiene is a universal right and not a luxury.

We serve homes, businesses, and institutions with the same uncompromising standards, creating products that protect health and deliver true value. we remain committed to integrity, consistency, and fairness.
For us, people come first—our team, our customers, and the communities we serve. By combining innovation with responsibility, we aim to create employment, build trust, and set new benchmarks in hygiene care worldwide. Nufath is not just building a brand, but a legacy—where clean products, honest practices, and reliable service shape a healthier future for all.

Wide Bucket exists to make hygiene simple, dependable, and a part of everyday life.

Our Values. Our Promise.

Honesty

We believe in transparent pricing, honest communication, and ethical business practices. No hidden costs. No misleading claims. Just straightforward, trustworthy service.

Quality

Every Wide Bucket product is formulated in-house to the highest standards. We control every ingredient, test every batch, and guarantee effectiveness.

Reliability

For 80+ years, we've delivered on our promises. Fast delivery without premium charges. Consistent product quality. Dependable service. You can count on Wide Bucket.

Responsibility

We're committed to safe formulation, environmental responsibility, and serving all segments of Indian society. Our products are safe for families, businesses, and institutions.

The Four Wheels of Wide Bucket

Wide Bucket's success is built on four interconnected principles—our "Four Wheels"—that keep us moving forward with purpose and integrity.

In-House Formulation

Complete control over ingredients, safety, and end-to-end product effectiveness

Multi-Modal Logistics

Two-wheelers, three-wheelers, and porter logistics to ensure speed and reach.

Lean Operations

Efficient systems that reduce cost without compromising quality or service delivery at scale across operations globally

Our People

We believe strong teams build strong brands, and our people across every function are the backbone of our progress

Responsible Hygiene for a Better India

Commitment Beyond Products

Our responsibility goes beyond cleaning spaces — it extends to people and the planet.

Wide Bucket is committed to:

1) Safe formulations that protect families.
2) Ethical ingredient sourcing
3) Responsible supply chains
4) Serving all sections of society fairly

We believe hygiene should be sustainable, responsible, and accessible — today and for generations to come.